aeropostale - women's denim
I began designing for Aeropostale women's denim starting in Fall 2023 with an emphasis on newness and trend-right fashion.
+Lead denim shorts category for 2024 thru 2026 managing at least 30 CCs each season plus ecom exclusives.
+Design and develop new styles for denim dressing category - including jackets, skirts, tops and dresses.
+Contribute key concept and design development design to Aeropostale girls denim team, for deliveries since July 2023
NAUTICA - women's denim
From FA20 to FA23, I developed the women's denim category for Nautica's specialty denim line, called Nautica Jeans Company. The brand had a tightly focused concept on nautical lifestyle for a younger customer, with a emphasis on sustainability. I worked on anything indigo based, extending into soft wovens and cut/sew knits.
For Spring 2022, I initiated new concept development which has become the structure for a more trendy and youthful customer, focusing on denim culture through the lens of a Nautica female customer.
